Adam McKay launches climate-change awareness content studio

Director Adam McKay has launched Yellow Dot Studios, a nonprofit content studio. Its goal is to produce videos and other materials that will raise public understanding of the climate emergency and related issues.

The launch follows the viral success of his spoof Chevron ad in September 2022, which garnered more than 4.5 million views in its first 24 hours.

Their debut video, titled Commercial For Big Money, looks at "the kind of money that's unregulated, gathers by the billions, causes inaction to the climate crisis, bank collapses and an unaffordable life for large portions of the planet. Enjoy!"

Financed by climate philanthropists and donors, Yellow Dot will draw upon a pool of creatives to reach new audiences, spanning the political divide.

Its aim is to create entertaining, memorable, and scientifically accurate short videos, commercials, memes and print advertising to help drive public knowledge and urgency, shine a light on the polluters and politicians as well as scientifically proven solutions.

While some of the content will originate from the Yellow Dot team, the studio will also take on commission work with worldwide organisations and donors to help amplify their specific missions.

Staci Roberts-Steele will serve as Managing Director and produce all content. Five-time Emmy-nominated producer Anna Wenger will work alongside Roberts-Steele as a producer.

Dr. Ayana Johnson, a scientist who advises on climate policy will serve on the Yellow Dot board. David Fenton will act as a senior advisor.