Netflix picks Spain for first European production hub
Netflix has chosen a new facility in Spanish capital Madrid for its first European production hub.
By Nick Goundry 25 Jul 2018
Netflix has chosen a new facility in Madrid for its first European production hub.
The streaming giant will be based at Ciudad de la Tele (TV City) in Tres Cantos, just north of the capital, where it will soon occupy three 1,200-sq-ft sound stages with an option to expand in the future.
Tres Cantos is managed by media company Grupo Secuoya, which will also service all Netflix productions that shoot at the facility.
Netflix is already heavily invested in Spain, with 20 separate Spanish productions filming this year.
The company’s Spanish-language drama La Casa de Papel (Money Heist, pictured) is Netflix’s most popular non-English-language production and earlier this month the SVoD firm announced an exclusivity deal with the show’s writer/producer Alex Pina.
“Spain has a rich heritage of innovative, immersive content creation and we are excited to strengthen our investment in the cultural heartland of Madrid,” said Erik Barmack, vice president of international originals at Netflix.
“From San Sebastian to Santiago de Chile and Toronto to Tokyo, Spanish-language content is savoured by Netflix members across the world.
“The establishment of our first European production hub will create new opportunities for Spain’s incredible creative talent, as well as demonstrating our commitment to the production of original content throughout Europe.”
Spain is rapidly building its European production profile through a base 20% filming incentive that can rise to 40% for the Canary Islands. Game of Thrones began shooting in the country shortly before the mainland incentive was launched and this summer a new Terminator movie and superhero sequel Wonder Woman 1984 have both shot scenes locally.
Netflix is also reportedly building up to launching a production base in London under the leadership of Diego Bunuel, former head of documentaries for Canal+. The company is set to spend around a billion dollars on European content this year.
See KFTV's production guide for more on filming in Spain.
Image: Netflix
Tres Cantos is managed by media company Grupo Secuoya, which will also service all Netflix productions that shoot at the facility.
Netflix is already heavily invested in Spain, with 20 separate Spanish productions filming this year.
The company’s Spanish-language drama La Casa de Papel (Money Heist, pictured) is Netflix’s most popular non-English-language production and earlier this month the SVoD firm announced an exclusivity deal with the show’s writer/producer Alex Pina.
“Spain has a rich heritage of innovative, immersive content creation and we are excited to strengthen our investment in the cultural heartland of Madrid,” said Erik Barmack, vice president of international originals at Netflix.
“From San Sebastian to Santiago de Chile and Toronto to Tokyo, Spanish-language content is savoured by Netflix members across the world.
“The establishment of our first European production hub will create new opportunities for Spain’s incredible creative talent, as well as demonstrating our commitment to the production of original content throughout Europe.”
Spain is rapidly building its European production profile through a base 20% filming incentive that can rise to 40% for the Canary Islands. Game of Thrones began shooting in the country shortly before the mainland incentive was launched and this summer a new Terminator movie and superhero sequel Wonder Woman 1984 have both shot scenes locally.
Netflix is also reportedly building up to launching a production base in London under the leadership of Diego Bunuel, former head of documentaries for Canal+. The company is set to spend around a billion dollars on European content this year.
See KFTV's production guide for more on filming in Spain.
Image: Netflix
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