Hasbro launches entertainment division led by eOne bosses

Hasbro is launching a new division called Hasbro Entertainment following the sale of Entertainment One (eOne).

The venture will consolidate the company’s film, TV, animation, and digital media businesses.

Olivier Dumont will serve as president of Hasbro Entertainment; while Zev Foreman and Gabriel Marano will lead the film and head of television, respectively. All three are joining Hasbro Entertainment from eOne, which Hasbro recently sold to Lionsgate.

“We are thrilled to embark on this new chapter, building upon our rich heritage of storytelling to continue delighting audiences across generations,” Dumont said. “Gabe, Zev, and I look forward to working with the industry’s best creative talent, studios, and distribution platforms to push the envelope with innovative storytelling that will let fans engage with their favorite brands like never before, while also building exciting new worlds and the next wave of Hasbro franchises for a growing audience.”

“We are thrilled to embark on this new chapter, building upon our rich heritage of storytelling to continue delighting audiences across generations," Dumont said in a statement, who recently served as president of family brands for eOne.

“Gabe, Zev, and I look forward to working with the industry’s best creative talent, studios, and distribution platforms to push the envelope with innovative storytelling that will let fans engage with their favorite brands like never before, while also building exciting new worlds and the next wave of Hasbro franchises for a growing audience."

Foreman served as president of film production for eOne, overseeing projects including: Dungeons & Dragons: Honor Among Thieves and Transofrmers: Rise of the Beasts. 

Marano was co-head of scripted development for eOne.

“Entertainment is core to Hasbro’s strategy and its mission to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play,” said Tim Kilpin, president of toy licensing and entertainment for Hasbro. “Audiences can count on Hasbro to keep creating compelling and fun entertainment that brings to life our wide array of iconic brands, including ‘Peppa Pig,’ ‘My Little Pony,’ and ‘Transformers,’ reaching audiences through varied platforms in ways that resonate in today’s fast-paced world.”

Hasbro Entertainment currently have over 20 projects in active development based on IP gems including: Dungeons & Dragons, Transformers, GI JOE, NERF, Play-Doh, Magic: The Gathering, Peppa Pig, and My Little Pony.