ITV Studios hires Katie Buchanan as EVP Americas, global partnerships

ITV Studios has appointed media executive, Katie Buchanan as EVP Americas, global partnerships who will report to EVP global sales and commercial strategy, Tom Clark in London.

Katie will be responsible for driving revenue growth and maximising the potential of ITV Studios' finished content and formats across the US, Canadian and Latin American markets.

She will lead the Los Angeles-based team of 11 supported by Rob Kaplan, who has expanded his existing US sales remit to include Latin America, Craig Bohland, VP Sales Canada and Laura Rhodarmer, head of brand partnerships for USA, Canada and Latin America. Katie and the team will also work closely with Jemma Harvey, SVP scripted global content and co-productions based in London.

New to the team also are Maria Ines Rodriguez, who joins as VP Sales US and Latin America, having recently held the position of VP SVOD acquisitions at TelevisaUnivision (ViX) and prior to this SVP content & sales at Disney, and Eisha Fremerman, senior sales manager US and Latin America who joins from QVC where she was a streaming programming consultant and prior to that an acquisitions manager at Britbox.

Buchanan has worked for over 20 years in content strategy, acquisitions, and leading high-performing teams at prominent media companies, including NBCUniversal, Viacom, and A+E Networks. She has driven successful co-productions and acquisition deals across major networks.

In her recent role as SVP of Programming Strategy at A+E Networks for Lifetime and Lifetime Movie Network, Buchanan ran multiplatform content strategies that enhanced revenue growth and audience engagement. Prior to A+E Networks, Katie worked at Viacom as the SVP of programming and acquisitions and SVP of programming strategy and acquisitions for The Style Network (NBCUniversal).

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