Camera hire company Pixipixel shuts down

The long-standing company said 2024 has been one of the toughest years, and it can no longer keep its doors open.

By Jake Bickerton 21 Nov 2024

Camera hire company Pixipixel shuts down
Pixipixel

Long-established camera and lighting kit hire company Pixipixel has closed down.

In a statement posted on the firm’s social media channels, the closure was blamed on “significant challenges facing our industry.”

It said: “2024 has been one of the toughest years to endure, and sadly we need to announce that we can no longer keep our doors open.” Referencing the company’s distinctive logo, the statement added: “We just could not keep the colours in our dots shining.”

Pixipixel had been in operation for almost two decades and had prep facilities and warehouses in London and at The Sharp Project in Manchester. It supplied camera and lighting equipment for film, television, documentaries, commercials and pop promos.

Last year the company acquired fellow rental company, Pro Motion Hire. One week ago, Pixipixel was still supplying kit to productions, posting on LinkedIn: “The dots spotted on the move delivering kit to a London production set”, alongside a picture of one its vans on location.

And as recently as one month ago, the company was still investing in new kit. In a social media post, it had a ‘New Kit Alert’ about more battery generators being added to its rental inventory.

The company’s website has now been taken offline, and the final post on its social channels is shown in full below.

Pixipixel’s statement in full:

In this post, we would like to thank you, all our clients, for choosing Pixipixel and trusting us throughout the years.

Unfortunately, due to significant challenges facing our industry, 2024 has been one of the toughest years to endure, and sadly we need to announce that we can no longer keep our doors open. We just could not keep the colours in our dots shining.

A special thank you to our incredible team who made everything possible. We had an amazing ride, and we wish that we could have survived until 2025 as the saying goes.

A version of this story appeared on our sister site Broadcast

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